All About KitchenAid Mixers | Williams-Sonoma

KitchenAid is considered among the pioneers of the modern mixer machines. It all started in 1908 when Herbert Johnson invented the first standing electric mixer. His inspiration came from a baker mixing bread dough manually and he thought there should be a better and more efficient way of doing it. In this video, Brian Maynard, director of Marketing at KitchenAid, tells you more about the story behind the success of KitchenAid mixers. Initially KitchenAid mixers were only made for commercial purposes, but later they were designed for the home user too. KitchenAid mixers are marketed as total food preparation centers, given their versatile functions. The modern KitchenAid mixers are manufactured in the KitchenAid plant located in Greenville, Ohio. Brian Maynard takes you through the various manufacturing stages of KitchenAid mixers. Each manufactured product at this plant is subjected to rigorous testing both manually as well as with the help of the latest technology in order to ensure better performance and durability. KitchenAid mixers come in a range of over a dozen colors. The versatility of the mixers makes them one of the most desired items on the kitchen shelf. To explore further, visit our Williams-Sonoma website: For more information about KitchenAid Artisan Stand Mixers, visit Check out the features of KitchenAid Design Series Stand Mixers at: To know more about KitchenAid Professional 620

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